From a very young age, Madame Sera can remember changing arrangements of furniture around and draping different coloured silk scarves over her mothers silk pleated lampshades. After discovering with delight that the room would become the same colour as the scarf she had picked, her love affair with lighting and ambience began.
During her teens, Madame Sera was employed by the fabulous retail outlet Fiorucci as a sales assistant/stylist.
She became so inspirational and dynamic that she later went onto style and often, grace as a model, many of their world-renowned ad campaigns and posters that are so memorable to this day.
Madame Sera later moved to Israel and began to mix in the circles of the dancers of the ballet companies.
On her return to England, Madame Sera assisted various art directors on projects such as costume design for numerous art films and ballet companies and set designs for London opera companies, one of which was La Boheme staged at Sadlers Wells. Her designs always had more than a hint of femininity and romanticism to them and soon her reputation grew as the 'girl' to go to if you wanted the seductive and exotic look.
Inevitably Madame Sera began to receive commissions for interior decorating jobs.
Soon Madame Sera's soft focus style, sex kittenish' bijoux apartments were popping up all over London.